Integrated Management Systems
Management Representative for ISO 9001, 14001, 45001 and 22301 — audits, management review, risk registers, BIA and continuity planning embedded into daily operations.
QA Manager · Arabian Cement Company · Saudi Arabia
Ahmed Adel Serour
> Quality Assurance Manager
Two decades turning cement quality into a strategic advantage — from the quarry face to the customer’s site, across six cement producers in Saudi Arabia and Egypt.
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- Years in cement
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- Cement producers
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- ISO standards led
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- Quality uplift
ISO 9001:2015Certified Lead Auditor
Innovation RolePeople’s Choice 2021
SAP S/4HANAQM Superuser
Arabian Cement Company◆
Amreyah Cement◆
Qassim Cement◆
InterCement◆
El Sewedy Cement◆
Lafarge Egypt◆
ASEC◆
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Quality leader by choice.
01 About
Quality as a business discipline — not a checkpoint.
As Quality Assurance Manager and Integrated Management System Representative at Arabian Cement Company in Rabigh, I own quality across raw materials, clinker, cement and laboratory performance — and steer ACC’s IMS across ISO 9001, 14001, 45001 and 22301.
My career runs from the laboratory bench at Lafarge to heading quality functions at Qassim Cement, Amreyah Cement and El Sewedy Cement. Along the way I have commissioned X-ray and chemical laboratories, implemented SAP S/4HANA QM, re-engineered cement compositions for cost and CO₂, and taken products through international registration.
I pair laboratory science with business strategy: an MSc in Cement Chemistry & Technology, an MBA from Marywood University × AASTMT, and an ongoing DBA at the Arab Academy.
Current roleQA Manager & IMS MR, Arabian Cement Co.
Based inRabigh, KSA · Cairo, Egypt
LanguagesArabic (native) · English (professional)
FocusQuality 4.0 · Low-carbon cement · IMS
My mission is to lead cross-functional teams to excellence — fostering a culture of quality, mentoring professionals and developing cement solutions that reduce environmental impact.
02 Capabilities
Where cement chemistry meets management science.
Nine capability areas, refined across two decades of plant, laboratory and boardroom work.
XRD · Portland clinker · 2θ (Cu Kα)
Every decision starts with the evidence. Reading the mineralogy of clinker — alite, belite, aluminate, ferrite — is how quality targets become cost, energy and CO₂ results.
Cement Quality Assurance
End-to-end ownership from quarry face to customer site: raw materials, clinker, cement and final-product performance against ASTM, EN and SASO.
Low-Carbon Product Innovation
Blended and performance cements, SCM utilisation, LC3 and bypass-dust valorisation — lowering clinker factor and CO₂ in line with Saudi Vision 2030.
Cost, Energy & Process Optimisation
Composition and fineness engineering that cuts grinding power, heat consumption and net cost while raising capacity and product consistency.
Laboratory Excellence & Analytics
Lab commissioning, calibration governance, proficiency testing and advanced characterisation that makes every result defensible.
Quality 4.0 & Digital Transformation
SAP S/4HANA QM & PP implementation, automated error-proof reporting, IIoT and Smart Industry Readiness Index (SIRI) roadmaps.
Quarry & Raw Materials
Extraction planning with contractors, crusher optimisation, raw-meal uniformity and qualification of alternative raw materials.
Customer Technical Support
Senior technical interface with ready-mix producers, consultants and end-users — root-cause investigations, site visits and claims reduction.
Training, Coaching & Teams
Individual Development Plans, quality foundations, Six Sigma Yellow Belt and cement fundamentals programmes that build capable teams.
03 Proven track record
Results measured in percent, kilowatts and kilocalories.
Selected outcomes delivered through composition optimisation, process control and disciplined quality management.
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Final product quality
Uplift through cement composition optimisation
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Grinding power
Reduction on the main portfolio product
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Production capacity
Increase on the flagship product line
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Net production cost
From composition and process optimisation
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Products in portfolio
Portfolio expanded to serve new market segments
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kcal/kg clinker saved
Specific heat consumption cut by a new raw-mix design
Amreyah Cement · 2024
International market access
Led the complete technical dossier for Type I/II cement to the Texas Department of Transportation (TxDOT), enabling the parent company SESCO Trade to finalise U.S. registration.
Qassim Cement · 2023
SAP S/4HANA QM & PP go-live
Delivered the Quality Management and Production Planning modules end-to-end: material masters, inspection characteristics, sampling procedures, inspection plans, BOMs, routings and production versions.
El Sewedy Cement
Laboratories commissioned
Commissioned X-ray, chemical, and manual & automatic sample-preparation labs; defined quality KPIs, targets, SOPs and an automated error-proof reporting system.
InterCement · Amreyah
Sustainable cement chemistry
Member of the LC3 (Limestone Calcined Clay Cement) development committee; introduced 2% bypass-dust utilisation and other cementitious by-products.
Qassim Cement · 2022–23
Chronic problems solved
Resolved quality issues that had persisted for years, redesigned the raw mix and deployed a new control strategy that unified raw-meal targets and improved sustainability.
Arabian Cement · 2025–now
Resilience & IMS leadership
Elevated QA and IMS from compliance functions to strategic enablers — leading certification audits, management reviews, risk registers and business-continuity readiness.
04 Career journey
Twenty years, bench to boardroom.
Select a role to see the responsibilities and outcomes behind it.
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Leads the quality vision across raw materials, clinker, cement and laboratories, and serves as Management Representative for the Integrated Management System.
- Owns ISO 9001, 14001, 45001 and 22301 implementation, certification audits and management reviews.
- Drives low-carbon and blended cement development, SCM utilisation and clinker-factor optimisation aligned with Vision 2030.
- Senior technical interface for ready-mix producers, consultants and end-users; leads root-cause investigations and claims reduction.
- Implements SPC, laboratory validation, inter-laboratory comparison and second-layer verification for reliable, traceable decisions.
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Directed limestone quarry, impact and roller crusher operations together with plant-wide quality management.
- Led the TxDOT technical submission for Type I/II cement, enabling U.S. registration.
- Raised final product quality by 22%, cut net cost by 9% and grinding power by 17%.
- Increased flagship capacity by 10% and expanded the portfolio to 11 products.
- Fully exploited XRD and thermal analysis to strengthen QC and R&D accuracy.
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Led QC and laboratory teams, quality KPIs and the corrective-action system within the Quality Transformation Management Office.
- Completed SAP S/4HANA QM and PP implementation with full master-data preparation.
- Saved more than 15 kcal/kg clinker through a new raw-mix design; reduced power cost via clinker chemistry and fineness.
- Built the R&D and concrete research lab plan to support product excellence and customers.
- Developed new products positioning the company as a market pioneer.
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Held responsibility for the corporate and plant quality manuals and daily QA/QC across raw materials, raw mix, clinker, fuel and cement.
- Recognised as a 2021 People’s Choice Awards finalist — Best Employee in an Innovation Role.
- Upgraded chemical and fuel labs to international standards; introduced new products and higher C/K ratios.
- Member of the LC3 development committee; trainer for quality, cement fundamentals and Six Sigma Yellow Belt.
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A decade leading quality control — including QA Section Head (Oct 2015 — Feb 2017) — across concrete research, physical, chemical and fuel laboratories.
- Commissioned X-ray, chemical and automatic sample-preparation laboratories.
- Rescued QA labs from serious performance problems; built automated error-proof KPI reporting.
- Redesigned sampling systems and improved CF-silo performance with a cross-functional team.
- Ran R&D on intermediate and final product quality and the impact of alternative fuels.
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Quality control for three production lines, four cement mills and six cement types, with X-ray analysis and calibration.
- Built VBA-driven QC reporting, mass-balance and mix-design back-calculation tools.
- Contributed to quality SOPs at the Lafarge Cairo Technical Center.
- Recognised for “great technical skills” in the 18-month Cement Professional Development Program.
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Full responsibility for raw-mix preparation, clay-quarry optimisation and QC of one production line.
- Managed sensitive quarry, raw-material supply and crusher feeding areas.
- Earlier foundations: QC chemist in plastics packaging (2006–07) and medical representative (2004–06).
05 Education & credentials
Academic depth, certified practice.
Education
2026 — ongoing
Doctor of Business Administration (DBA) — CandidateArab Academy for Science, Technology & Maritime Transport · Graduate School of Business
2018 — 2026
MSc, Cement Chemistry & TechnologyFaculty of Postgraduate Studies for Advanced Sciences, Beni-Suef University · Thesis on eco-friendly bypass-dust utilisation
2021 — 2024
Master of Business Administration (MBA)Marywood University (USA) in collaboration with AASTMT
2015
Cement Diploma (Pre-Master)Faculty of Postgraduate Studies for Advanced Sciences, Beni-Suef
2013
Total Quality Management DiplomaThe American University in Cairo
2004
BSc, Chemistry & PhysicsFaculty of Science, Cairo University — Beni-Suef Branch
Certificates Tap to view
- SAP S/4HANA QM Module Implementation & Superuser
- Radiation Safety Officer (RSO) — Egyptian Nuclear & Radiological Regulatory Authority
- Leadership & Emotional Intelligence In-Job Coaching — 80 h
- Lafarge Cement Professional Development Program — 18 months
- DTA & TGA Technique · Kiln Heat Balance · Dedusting Technology
- Member, American Society for Quality (ASQ)
Toolkit
- ASTM C150 / C595
- EN 197-1
- SASO
- XRF
- XRD
- TGA / DTA
- SPC
- Six Sigma
- Root-cause analysis
- SAP S/4HANA QM & PP
- FLSmidth QCX
- Oracle
- Excel VBA
- IIoT
- SIRI
- Risk & BIA
- ISO 19011 auditing
06 Recognition
Best Employee in an Innovation Role.
Named a finalist and honoured on stage at the 2021 People’s Choice Awards of Amreyah Cement Company — recognition voted for by colleagues, for innovative contributions and exceptional performance.
People’s Choice AwardsAmreyah Cement Co. · 2021
Ahmed was able to demonstrate his organisational capacities, his competence and his know-how at all levels of the Laboratory — not to mention his huge knowledge of cement and concrete. Now over 70 years old with 50 years of experience, I have never met a person of such simplicity but with such extraordinary knowledge. Success is guaranteed!
Moments from the journey
Award nights, graduation, plant floors and teams — tap any image to enlarge.
07 Contact
Let’s build something excellent.
Consultancy, advisory, leadership opportunities, training or research collaboration — send a message and it lands directly in Ahmed’s inbox.
Ahmed Adel Serour
QA Manager · IMS Management Representative
Rabigh, Saudi Arabia · Cairo, Egypt
Typically replies within 48 hours